Being a professional artist is two jobs in one. The first job is expressing yourself through your painting or photography. And the other is marketing the finished product to the audience that will buy it. Each half of the equation depends on the other.
First thing’s first, create a separate profile for your art. Playwright and Social Media Expert Carlotta Zimmerman calls it “announcing yourself to the world.” It sets your intention as a serious artist, and filters out the content on your personal page – memes, pet photos, political content– that could distract from your professional brand and turn followers off.
Use the 80/20 Rule