It’s Launched!
After many months of evaluation, planning, vendor selection
& design, AmericanFrame.com has launched its mobile/responsive website
with a variety of enhanced features. Here are just a few I’d like to share.
The biggest enhancement you may notice is the ease of use on
your mobile phone. Designing custom picture frame kits to fit your own
art and photography is made friendly and intuitive, allowing creative people
like yourselves the benefit of a more enjoyable design and ordering experience,
wherever you are, whenever you’d like.
With
streamlined menus for easier search, finding and designing your frame can be
done with fewer clicks and more accuracy, also featuring an easy chat interface
for getting help from our experts when you want it.
We’ve
also made changing a frame within the frame configurator easier – for those
times where your first choice may not be the one you ultimately pick. Search by
collection, color, style and material to view different alternatives side by
side before selecting for your design.
I am especially excited about the new mat board design
interface which allows for easy jumping from top, to middle to bottom mat,
making multiples as fun to create as single board designs. As always you can
upload your art for preview but now you can craft color combinations and border
proportions within a scrollable pop-up window and easily switch out choices until
you find the perfect look.
You will also notice in the Print & Frame section, the
process of evaluating paper choices for your project just became a lot more
obvious. My husband, the non-artist everyday iPhone photographer, gave me a
‘thumbs up’ on how we’ve made this area much more logical and helpful, again
using pop-ups to feature the information you need without it bringing up
unnecessary pages that take you away from where you’d like to be – simply a
better experience for novices and pros alike. https://www.americanframe.com/art-and-photo-printing.aspx
Finally, you
will notice that our site went from an ‘http’ to an ‘https’, with the ‘s’ indicating that the communications between your
browser and our website are completely encrypted and secure on all pages.
All in all, I hope you appreciate these and other
enhancements we’ve made site-wide. Please let me know what you think. Your
feedback matters.
Thank you for choosing American Frame!
Laura
Laura Jajko is President of American Frame and a longtime contributor to "A Good Frame of Mind." Here, she delights in bonding with others over her love of art and framing. With more than 40 years of practical experience, she brings a unique perspective in a straightforward style that she hopes will spark lots of interesting and relevant dialogue in our online community. Connect with Laura directly here on the blog or follow her on Twitter @LauraJajko. 
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