Monday, February 6, 2017
Be Still, My Beating Heart! After 44 Years, the Art World Is ‘Head Over Heels’ Over You!
February is the month in which we celebrate the love we experience all year long. Some loves are fleeting while others prove eternal, such as the devotion we and our customers feel for our Standard metal profile frame Nielsen 11.
This frame has unquestionably stood the test of time since its invention in the early 70s. Standard has rocked the art world with a slim, minimalist, squared profile that offers so many advantages to artists and the work it can hold. Never one to steal the show, Standard enhances art without overpowering, and sturdiness in materials and structure make it the ultimate framing workhorse.
Easy on the eyes as well as budget, the “Gallery Framing” aesthetic begins with Standard. Consider it the “little black dress” of an artist’s frame wardrobe. Appropriate for any occasion, setting, and any work on paper — watercolor paintings, drawings, posters, silk-screens, and photographs — it’s a DIY framer’s dream that doesn’t require any special tools to use. Have a screwdriver? Voila! I’ve always bragged that I can frame a picture in less than 10 minutes with nails — fingernails, that is!
The best way to use this frame is with a single minimalist mat board to which the artwork is attached or hinged. The mat creates visual space between the art and the edge of the frame as well as a space between the art and the acrylic, which is important for air circulation within the frame treatment. For valuable works, always choose acid-free materials.
A standard shape need not always be in a standard color. The color savvy among us have plenty of choices to satisfy our love of experimentation! Design with various hues and textures to highlight certain elements of your artwork to evoke moods or feelings from viewers. And for those who want a softer alternative to its linear shape, our Radius profile Nielsen 58 is your friend.
Wise collectors and seasoned artists alike are smart to invest in the best materials available, and for that, I’m honored that you choose American Frame. Understand, however, the investment is better made in the art itself — the framing simply serves as the architecture for the art, elevating it for a fine presentation, allowing you to show and protect it so its public can appreciate it. In that, Standard and Radius are proven.
So, whether you’re a long-time devotee to these choices or a “newbie” giving them a try, take advantage of our special offer this month as we celebrate our devotion to best-selling collections, on sale through Feb. 28, 2017. And when you’ve finished framing your latest loves, don’t be shy: Please share them with us on social media using #FramingHappiness so we can admire right along with you!
Yes, we’re still head over heels. We’ve stood the test of time.