Tuesday, January 5, 2016

Picture a Look You’ll Love: Plunge into DIY

love diy
The do-it-yourself (DIY) phenomenon is not new. The idea that all of us can be self-sufficient without having to hire professionals to do our work is rooted in the 1950s in the context of home improvement. By the ‘70s, the movement gained some ground within the middle class as an attitude of experimentation and rule breaking, and cost consciousness spread.

Today, DIY is estimated to be a $16 billion industry that encompasses an amazingly wide variety of activities, ranging from the tiling and pluming of bathrooms to the construction of raised garden beds, fences, and trellises, and changing out electrical fixtures to properly painting a wall. Think about it: The average American spends about $50 each year on supplies that fit this category. DIY is BIG.

Who knew?

The motivations of the “DIYer” are as varied as the activities he or she undertakes — including the satisfaction of being one’s own craftsperson or contractor. With DIY, we control everything: the look, the feel, the quality, and, of course, the cost. The DIY attitude generally is “If someone else can do this, why can’t I?

Ready to start designing your next DIY project? Check out our DIY framing tutorials, or contact us at 800.537.0944.

Granted, any project done well takes planning, creativity, a big dose of patience, sometimes some training, and, in the end, the commitment to a result. Some skills are more easily obtained than others. I, for one, have no interest in learning how to plumb, but I do want to know how to tile; I know how to paint and I definitely know how to frame.

Yes, surprise! This is where the conversation is going.

diy frame project

DIY framing is one of those ideas that emerged as a reality in the ‘70s and is a skill that all photographers, artists, and creative home decorators absolutely need in the 21st century. Why? We have imagination. We have attitude. We have a commitment to quality and a need to operate our lives economically. We don’t need others to dictate our tastes, our styles, or our budgets. This is exactly why we DIY and invite you to do the same.

Designing a custom look for your paintings and pictures, photography and memorabilia is simply a few mouse clicks away. My team and I work hard to provide a mix of the highest quality products with a seamless online interface that makes creating a look you will love simply fun.

Please join us for a year of learning the ins and outs of DIY custom picture framing. The content we have planned for 2016 will entertain you, satisfy you, and challenge you to look at framing in a whole new light.

Happy New Year!

beautiful frame

Laura Jajko
Laura Jajko is President of American Frame and a longtime contributor to  "A Good Frame of Mind."  Here, she delights in bonding with others over her love of art and framing. With more than 40 years of practical experience, she brings a unique perspective in a straightforward style that she hopes will spark lots of interesting and relevant dialogue in our online community. Connect with Laura directly here on the blog or follow her on Twitter @LauraJajko.


  1. I have ordered frames/mats, etc., many times, in the past few years, and am pleased to tell you that I have NEVER been disappointed.

    My overall satisfaction, certainly includes your Shipping Dept., Staff, Manager.

    Thus far, not only have your frames, etc., been cut to my exact requirements, but I LOVE that each piece has been packed carefully, to reach me in perfect condition.

    I work for a Distributor of Plumbing, Underground pipe, fittings, and to say that I wish that other Mfgs., could be as proficient as your Company, is an understatement.

    Thank you, for a Good value, and a Great product, sent to me with Care.

    Please feel free to pass my comments on to the appropriate staff, and Hope my note starts your Day on a VERY positive note.

    Ceil Schaible

    1. Thank you Ceil! We will definitely share this with our team!

  2. Wow! I had no idea that the DIY industry was estimated to be at 16 billion dollars! I've always loved DIY, and it seems as though a lot of other people do too; that's amazing! One of the things I really want to get done this weekend, is make my own frames, and hang them up in my living room. I thought about just buying the frames, but I feel like making them specific to my own taste and style will really add some meaning. I'm excited to see where this project takes me!

  3. Since I love DIY projects I'll be sure to order frames from you.

  4. هود شومینه ای استیل البرز ،هود مخفی استیل البرز و هود مورب استیل البرز
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  5. There's a whole another industry dedicated to DIY? That's something quite interesting to know. I thought DIYers just show tricks to other people for free and even kill some businesses by showing better homemade alternatives of products. You can also check some informative law essays here- https://lawaspect.com/law-essays/

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