Where
does time go? From my perspective, this
year was somewhat of a whirlwind. It was busy, exhilarating and somewhat
challenging as we tried to keep pace with everything we set out to do for all
of you. As the spokesperson for our family and our company, I want to thank you
wholeheartedly for your relationship with American Frame, whether you are a
long time customer, a new customer, or a frequent visitor to our site simply to
learn. A strong company is built one person at a time, over a long period of
time and we are so grateful for your friendship, patronage and loyalty.
As
many of you already know, American Frame was an idea conceived by my dad, Ron
Mickel, back in 1973. It started in our family garage and quickly caught nationally,
igniting the DIY picture frame industry. He democratized custom picture
framing, making it easy, accessible and affordable for people to frame their
own work. Since that time, we’ve been privileged to service literally hundreds
of thousands of customers and are honored to continue in service to you.
The
year was launched with a litany of exciting sales to thank you for your support
and entice you into either giving us a try, or stocking up on old favorite
materials on which you’ve come to rely. We are ending it with the launch of our
new website which will begin on Thursday evening, Dec 26. It’s the result of
two years of rethinking the online picture framing experience from start to
finish, with your input as our guide. Many of you have previewed it and placed
your holiday orders here. As
always, your feedback has been invaluable be it positive, negative or
constructive.
In
between, we produced a legacy
video that tells our
story from beginning to the present day featuring the star of our show, Dad. I
couldn’t believe I got him on camera as he is a very private man, but he was
amazing. With his company turning 40 and he at 80, he is a testament to what
can be accomplished with hard work, persistence and commitment to a vision. It’s
an important story and in these days of
transparency, I felt it was the best way to share the heritage of American
Frame. I like to know who I buy from and assume you feel the same.
Like
any family, we also had some personal challenges to overcome to keep this year
on track. In February, I suffered a severe back injury, (wiping down a bathroom
of all things), and was sidelined for about 4 months. Hopefully no one noticed.
As soon as I started feeling better, my brother, Matt, our
photographer/videographer, was experiencing severe headaches and tinnitus in
his left ear. What the doctors found was downright scary: a type of brain
tumor, an acoustic neuroma right
on his 8th cranial nerve which put his hearing, balance and facial
coordination in jeopardy. Thank God for the Cleveland Clinic! They radiated his
tumor without surgery and without damaging any surrounding healthy tissue. Now
he is fine and even more energized than ever! Stay tuned for all kinds of fresh
tutorials and new product launching soon.
So we
all have our journeys and we all have our stories. Over the course of the last
40 years we’ve learned that in business as in life, it is important to keep
moving forward, to stay true to one’s passions and dreams as much as possible,
to not be stymied by crisis or hardship and to remember that we are at our best
when we operate in service, to others, to our families and to our chosen craft.
With
love and appreciation, wishing you the happiest of holidays,
Laura
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