Friday, November 2, 2012

Featured Artist David Cochran

DavidCochran is a current-day Renaissance artist, both literally and figuratively.  Starting at the age of nine, he was compelled to draw things and spent his college years at the Philadelphia College of Art & Studio School of Art and Design.  He left school with the goal of becoming a designer/illustrator and throughout his career has worked in publishing, medical illustration, broadcasting and industrial design.  “I used to tell people I worked down the hall from dead people.  I really worked as an artist in a bio-medical communications department down the hall from where they did autopsies.”
As early as the 1980’s Cochran was expanding from physical paints into a new realm: the digital age.  He now works exclusively in digital and in 2005 began to focus exclusively on his fine art.  “When I saw what you could do with digital pigments I couldn’t believe the quality!  People may assume it’s easy, but the creativity, aesthetic sensibility and technical expertise are much the same as physical painting.” 
Fascinated by the depiction of light, Cochran has sometimes been called, “the digital Rembrandt,” an apt sobriquet in view of his moodier pieces, such as the recent “Robin Hood,” a haunting exercise in chiaroscuro.  But Cochran isn’t limited by one style or subject, and his featured piece, “Father Christmas,” makes this flexibility obvious.  With a bright, nostalgic air completed by drifting snowflakes and rosy cheeks, “Father Christmas” perfectly summons both holiday memories and hopes.
An American Frame customer since the 1970’s, Cochran found us while working as a custom framer after college.  “I saw the quality of the frames and was overwhelmed at American Frames’ low prices.  The service is great too.  I’ve called with technical questions about printing and talked to actual professional printing staff.  That’s really rare.  The online courses and instructional videos are incredible and the selection of frames and mats is huge compared to other online art sources.”
When Cochran frames his own work he starts with the dominant colors in the image and chooses mats first, a darker one for the bottom and lighter for the top.  “I play around on American Frame’s virtual framing tool, which is really innovative.”

We framed “Father Christmas” with mellow tradition in mind.  The ornate profile of the frame and rounded top corners of the double mat lend an old-world feel and their colors were chosen to subtly echo the secondary colors in the art (e.g. a splash of green, a gold chain).  By choosing secondary hues to echo, the image’s dominant colors are complimented instead of overwhelmed: Santa’s red coat and hat, his white beard and the falling snow.

Featured Art Notes
Father Christmas print (16” x 21 5/16”) $25.00, Frame: Silver & Gold Collection, Antique Gold w/ Black N115 (21 ¼” x 26 5/16”)$59.18, Bottom Mat: Colonial Cream 8667 (21 ¼” x 26 5/16”)  Arch Top: 2 ½”, Side and Bottom Borders: 2 ¾”, $24.98, Top Mat: Lichen 8676 (21 ¼” x 26 5/16”)  Arch Top: 2 1/8”, Side and Bottom Borders: 2 3/8”, $24 Paper: Photo Rag 308 DPPR308 (16” x 21 5/16”) $35.75, Acrylic: UV Non-Glare AAUVNG (21 ¼” x 26 5/16”) $44.54, Mounting Board-Artcare Restore MTBAR (21 ¼” x 26 5/16”)$11.30, Dry Mounting Service (21 ¼” x 26 5/16”) $6.60  TOTAL: $232.33


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